FCA’s AI guidance: what it means for startups and smaller firms

Long awaited AI guidance for financial service firms published
On 19 October 2026, the FCA published its long-awaited examples of good practice and areas for improvement in the use of AI in financial services. It is the clearest signal yet of what the regulator expects to see, and with the FCA reporting that 86% of firms now use AI, it is relevant to almost every business in the sector.
In a large firm, this guidance lands with a model risk team, a CISO and a full compliance function. In a startup or SME (a fintech platform, a small trading firm, or a team building machine learning tools for financial services clients), it usually lands with a founder or a compliance lead who is already wearing several hats.
The good news is that the FCA has included a specific smaller firm focus, and proportionate AI governance is very achievable without building bank-scale bureaucracy.
What the FCA has actually said
The publication does not introduce new rules. Instead, it shows how the FCA expects firms to apply the existing framework (including the Consumer Duty, SM&CR and operational resilience requirements) to their use of AI. The examples are grouped into three themes:
- Consumer outcomes: firms remain responsible for the outcomes their AI-supported products and services deliver, and strong model performance alone is not enough.
- Governance and accountability: governance should be proportionate and cover the full AI lifecycle, from initial scoping through to decommissioning.
- Operational resilience: AI dependencies, including third-party providers, should be built into resilience mapping, testing and contingency planning.
The challenges it highlights are ones we often see in smaller firms:
- Governance keeping pace with adoption: AI tools are often introduced quickly, with governance arrangements still catching up
- Documentation and audit trails: decisions about AI tools aren’t always recorded in a way that’s easy to review later
- Balancing technical and senior oversight: responsibility can sit mainly with technical teams, making effective challenge from senior managers harder
- Assessing vendor assurances: it can be difficult to test and verify what suppliers say about their tools
- Including AI in operational resilience planning: AI isn’t yet always reflected in resilience plans
The FCA has also said the guidance will be updated as the technology develops, so this is a moving target rather than a one-off exercise.
Practical steps you can take now
None of this needs to be complicated. Here is where we would suggest starting:
- Build an AI inventory. List every AI and machine learning tool in use, including models you have built, vendor tools and generative AI used by staff. Record what each one does, who owns it, what data it uses and what decisions it influences. This is usually the first thing a regulator, auditor or customer will ask for.
- Assign clear ownership. Make a named senior manager (an SMF, for regulated firms) accountable for AI risk from the design stage, not after go-live. They don’t need to be technical, but they do need enough understanding, and training that goes beyond general awareness, to challenge the technical team.
- Govern before you deploy. Introduce a simple approval step for new AI tools covering the problem it solves, the risks, how it was tested and who signed it off. Involving people from across the business in testing and sign-off is specifically called out as good practice.
- Decide where AI stops. Document what each tool can support or automate, and when it should escalate to a person. Set specific intervention triggers and agree how often each tool will be reviewed.
- Monitor outcomes, not just performance. Accuracy metrics alone aren’t enough: check the tool is delivering the outcomes you intended and watch for model drift. Where large-scale testing isn’t feasible, the FCA notes that good-quality sample testing can work well for smaller firms.
- Test your vendors. Ask suppliers for evidence rather than reassurance, include contractual terms requiring advance notice of material model changes, and consider how you would keep operating if a key provider failed.
- Include AI in resilience planning. Map AI dependencies within your important business services and include them in scenario testing and contingency plans.
- Write it down. Keep an audit trail of decisions, approvals, reviews and changes. If you were asked tomorrow to explain your approach to AI governance, your documentation should be able to do it for you.
Not FCA regulated? It still matters
If you build AI tools for financial services firms rather than being regulated yourself, this guidance still affects you. The FCA is clear that firms remain responsible for the AI services they outsource, and it specifically flags accepting vendor assurances without testing them as an area for improvement.
In practice, that means your customers will be asking more detailed due diligence questions about model governance, change management, security and resilience, and expecting evidence rather than reassurance. Vendors who can hand over a clear, credible governance pack will move through procurement much faster than those who can’t.
How twoSB can help
At twoSB, we build fit-for-scale management systems for startups and SMEs, cutting out unnecessary bureaucracy and focusing on what genuinely needs to be in place. For AI governance, our support typically looks like:
- AI governance review: a fixed-scope review of how your business uses AI, benchmarked against the FCA’s good practice examples, with a prioritised and practical action plan.
- Framework implementation: a proportionate AI governance framework built around how you actually work, aligned to ISO 42001 and integrated with your ISO 27001 or wider information security arrangements where you have them.
- Ongoing support: acting as your outsourced AI governance lead, keeping you up to date as the FCA’s expectations evolve, supporting reviews of new AI tools, and helping you respond to customer and investor due diligence questionnaires.
Ready to embark on this journey together?
If you would like to understand where your business stands against the FCA’s expectations, talk to one of our consultants.