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We are ISO 42001 consultants helping organisations use AI responsibly

Our mission is to shape how organisations approach AI governance; because managing AI ethically and safely shouldn’t mean slowing down innovation. ISO 42001 gives businesses a practical framework to build trust, manage risk, and make smarter decisions as they develop, deploy or use AI systems.

As ISO 42001 consultants, our role is to translate the requirements of the standard into something that fits your business, building practical, people-centred processes that improve how you manage AI without adding red tape. Whether you’re developing machine learning models or AI applications, integrating AI into your workflows, or simply exploring generative AI, we’ll help you build a governance system that’s scalable, compliant, and adds real value.

The fundamentals of ISO 42001

ISO 42001:2023 is the international standard for managing Artificial Intelligence (AI) in a responsible, safe, and ethical way. It’s designed for organisations of all types and sizes – whether you’re building AI systems, buying them, or simply using them in day-to-day operations.

A framework for responsible AI use

ISO 42001 helps you put guardrails in place so AI is used thoughtfully and with purpose. It covers everything from how AI is developed, deployed and used, to how its risks are managed and outcomes monitored. It’s not just for engineers, this is about how AI fits into your whole organisation.

Focused on risk, ethics and human oversight

Unlike technical or coding standards, ISO 42001 zooms out to look at real-world impacts: Could this system cause harm? Is it biased? Can people understand or challenge the outcomes? The standard helps ensure that people, not machines, remain accountable.

Flexible for any sector

From healthcare and finance to education and marketing, this standard is designed to mould to your context. Whether you’re using AI for image analysis, automating admin, or analysing customer sentiment, ISO 42001 helps you apply good practice.

Built like other ISO standards

If you’re familiar with ISO 27001 (for information security) or ISO 9001 (Quality), you’ll recognise the structure of the standard: policies, roles, controls, reviews, continual improvement. ISO 42001 follows the same proven management system model, so it slots naturally into existing governance and compliance efforts.

Common questions about ISO 42001

Do we need ISO 42001 if we already have ISO 27001?

They cover different ground. ISO 27001 governs how you protect information. ISO 42001 governs how you develop, deploy and use AI systems responsibly, including how you manage the risks and monitor the outcomes. If you hold ISO 27001 and AI is now part of your product or your operations, ISO 27001 does not extend to cover it. The two work well together and share a common management system structure, so holding one makes the second considerably easier.

Does ISO 42001 apply to us if we only use AI rather than build it?

Yes. The standard is written for organisations that build AI systems, buy them, or simply use them day to day. If your team has adopted generative AI tools, you are in scope of the questions ISO 42001 asks, even though you have not trained a model.

Is ISO 42001 something you can actually be certified against?

Yes. ISO 42001:2023 is a certifiable management system standard, audited by a certification body in the same two stage way as ISO 27001 or ISO 9001.

Is it too early to start?

Customer and investor questions about AI governance are arriving well ahead of any formal requirement, and the organisations that answer them credibly are the ones that put a framework in place before they were asked. Starting early also means building governance into how AI is adopted, rather than retrofitting it across tools that are already embedded.

Will this slow down how quickly we can ship AI features?

It should not, and if it does it has been implemented badly. The point of a governance framework is to make the decisions repeatable so they stop being argued from scratch every time. Our approach is to build guardrails that are proportionate to the risk of the specific system rather than applying the heaviest control to everything.

Ready to embark on this 
journey together?

The ISO 42001 standard introduces a wide number of requirements – we ensure you meet each of these sufficiently (this is what gets you certified), and assist you in focusing more on those areas you wish to excel further at (this is what adds value). Reach out to us for support on your journey.